Tickets should cost money.
If I didn’t write about theatre, I wouldn’t be able to see anywhere near as much theatre as I do.
Theatre tickets aren’t free because theatre is created by people who deserve to get paid in the same way that your doctor or postie expects to get paid for doing their job. And if you think theatre pays well, take your ticket price and divide it by the number of names on the program, then throw in the costs of front of house staff, venue hire, insurance, cleaning, publicity, rights, printing and the wine and sandwiches for reviewers and friends on opening night.
But knowing and supporting that creators deserve to be able to pay their rent doesn’t solve the problem of how to support and enjoy theatre when you don’t have a pile of ready cash – which is often because you’re a creator and spend your free time doing things you don’t get any money for – or the choice is so overwhelming that you don’t know where to start
Then there’s the problem of how to get those bums on seats and find the people who will love and appreciate your work.
Ronnie Fazekas also understands these frustrations.
So she formed Little Birdy Tix to give artists access to new audiences and folk like us access to tickets.
Ronnie says, “My background is in ticketing, managing the ticketing for quite a large number of festivals, venues and events both here and in the UK. I spent a lot of time with upset artists, producers etc who either couldn’t afford publicity for their show or simply didn’t understand how important new audience members are to the growth of their ticket sales.
“On the flip side, I dealt with thousands of general public members who were overwhelmed by choice and quite possibly were very unfamiliar with seeing live performance in general, often choosing to buy a ticket based on a sold out sticker (buying to another date) or walking away not buying anything.
“I wanted to help both groups!”
And she has.
For punters, it costs $55 to join Little Birdy. For this you can have two tickets for shows promoted on the site. This usually makes your membership pay for itself after one show. Ronnie says that in the eight months Little Birdy has been running, some members have used over $1000 worth of tickets. That’s gotta be the best deal around.
However, if you can’t make it to a show, you have to cancel within two hours of the start or risk losing your membership. Fair enough, I think.
If you join now and are in Melbourne, you can nab tickets to Midsumma festival shows and performances at the Owl and the Pussycat, Revolt and La Mama.
If you’re heading to the Adelaide Fringe, you can already grab tickets for shows at The Garden of Unearthly Delights. There’s enough free shows to fill a few days, which could leave you with enough money to get to Adels, buy beer and spend your change on seeing more Fringe shows.
If you’re in other cities, please start telling producers and companies about Little Birdy so that you can reap the rewards.
Promoters and producers
If you have empty seats or want to bring a new audience to your shows, listing your show on Little Birdy is free. FREE!
You’re not getting ticket income, but if your show is great, the chances of audiences recommending you to their friends and paying to see your next work are pretty good. And they’ll probably buy a wine and a program. Regardless, it’s always better to have bums on seats and it’s amazing what good word of mouth and a couple of full houses does for the rest of your season.
And how amazing would it be if the commercial and subsidised large productions started using Little Birdy? I’ve been to too many shows where the balconies are empty and my bag has the luxury of using a spare seat.
I think this is one of the best new ventures around.
Little Birdy Tix are joining audiences to shows and artists, while encouraging and helping people to see a lot of theatre. This can only help to build all audiences and support all companies and venues, and I suspect that it’s going to be wonderful during festivals when the choice scares the best of us.
Become a Little Birdy member HERE.