AussieTheatre.com has been a mainstay of the theatre industry since it launched in 2003. In its first year, the website ran in a ‘magazine’ format and updated monthly. The website, at that time, ran under the name BroadwayAustralia.com, a name it maintained until a massive overhaul in 2006.
In 2004, TDE (original publishers of the website) made the website a major priority, dumping the ‘magazine’ format and implementing a news service that kept the industry and general theatre-goers informed.
Since then, AussieTheatre.com has emerged as the leader when it comes to online theatre content, delivering fresh and exciting news, reviews and features from an experienced and dedicated team.
The website has grown from a small, fan-based site to a professionally run business with a mix of paid and volunteer staff.
The site has undergone two major overhauls. The first happened in 2006 with a design and name change and the second occurred in 2009, with AussieTheatre.com introducing an improved content management system to deliver even more for its readers.
Over the years, the website has broken some of the biggest stories in Australian theatre history.
In 2008, the website broke traffic records and 2009 exceeded that success.
In 2010, the website continued its record-breaking trends. Late in 2010, founding editor Troy Dodds announced that 2011 would be his final year in charge of the site.
In 2011, Biscuit Rabbit Pty Ltd took ownership of the site and Erin James and Matt Edwards now run the business as co-directors. The site underwent a design overhaul and a new-look AussieTheatre.com was launched in 2012, keeping readers up to date with the most current news, events, opinions and advice from within the industry.
Under the management of Erin James and Matt Edwards, the website has again broken records. Figures from May/June 2013 show a 696% increase in unique visitors and a 299% increase in site visits since the pair took over in 2011.