Music Theatre International (Australasia) has partnered with Broadway Media to add Scenic ProjectionsTM digital scenery to their resource library, launching with the licensor’s top 20 titles in the region.
Music Theatre International (MTI) and Broadway Media are set to offer digital scenery for MTI’s top 20 titles in their Australasia theatrical licensing region. Scenic ProjectionsTM – carefully created in partnership with authors and theatrical licensing representatives – are full-show digital scenery packages that can be projected onto a screen or surface behind onstage performers as a backdrop. The product notably follows the official licensed script. Harnessing the growing utilization of projection design as a core element of theatrical design in professional theatre, Scenic ProjectionsTM is projected digital art and animation that moves seamlessly with – and enhances – the action onstage.
Designed to make great production value simple and more affordable than traditional set design, Broadway Media’s offering combines their free, easy-to-use projection cueing software with beautiful artwork that includes all the scenes, settings and special effects in the script. At launch, Scenic Projections will be available in animated or still image variants for Music Theatre International (Australasia)’s 20 most popular full-length and Broadway Junior titles.
“Our customers in the U.S. have really embraced Scenic Projections as a resource. We’ve heard countless testimonials from the theatres we serve about how easy and effective the Scenic Projections are to use and how they have greatly enhanced their productions. We are delighted to provide this resource to our friends in Australia and New Zealand,” said John Prignano, MTI’s Chief Operating Officer and Director of Development and Education.
MTIA are thrilled to be able to offer our valued schools and community theatres across Australia and New Zealand this outstanding resource to assist our clients with staging their productions,” continues Stuart Hendricks, Managing Director of MTI Australasia. “Scenic Projections is the tool you need to elevate your production values all from the touch of a button at an affordable price. We are excited to keep offering you new resources to bring the magic of theatre to your school or community.
Designed for straightforward integration into amateur theatre, time-strapped teachers and organization leaders needn’t worry about a steep educational curve with the technology – because there is none. A combination of simple, intuitive software, free how-to resources, and customer support from like-minded theatre makers makes it easy to take the first step into projections for theatre.
Scenic Projections are all about breaking down barriers to production,” says Quentin Sanford, President of Broadway Media. “It’s about more communities seeing theatre with amazing production values, it’s about kids getting onstage and interacting with our treasured art form, it’s about being budget-conscious. We have built an affordable product that makes projections easy: free software, artwork and effects for all scenes and settings, easy how-to videos, and useful hardware guides so every production can get off the ground quickly and painlessly. We are enormously grateful for our partnership with Music Theatre International, and share their vision for an inclusive theatre industry.
For more information about Scenic Projection Show Packages visit broadwaymedia.com
About Music Theatre International
Music Theatre International (MTI) is one of the world’s leading theatrical licensing agencies, granting theatres from around the world the rights to perform the greatest selection of musicals from Broadway and beyond. Founded in 1952 by composer Frank Loesser, and orchestrator Don Walker, MTI is a driving force in advancing musical theatre as a vibrant and engaging art form. MTI works directly with the composers, lyricists and book writers of these musicals to provide official scripts, musical materials and dynamic theatrical resources to over 70,000 professional, community and school theatres in the U.S. and in over 60 countries worldwide.
MTI is particularly dedicated to educational theatre and has created special collections to meet the needs of various types of performers and audiences. MTI’s Broadway Junior™ shows are 30- and 60-minute musicals for performance by elementary and middle school-aged performers, while MTI’s School Editions are musicals annotated for performance by high school students.
MTI maintains its global headquarters in New York City with additional offices in London (MTI Europe) and Melbourne (MTI Australasia).
About Music Theatre International, Australasia
Music Theatre International, Australasia (MTIA) is the Australia and New Zealand office of Music Theatre International (MTI), one of the world’s leading theatrical licensing agencies, granting amateur and professional theatres from around the world the rights to perform the greatest selection of musicals from Broadway and beyond.
The MTIA catalogue contains legendary shows from GUYS AND DOLLS, WEST SIDE STORY and FIDDLER ON THE ROOF, to modern classics like HAIRSPRAY, LITTLE SHOP OF HORRORS and MAMMA MIA! as well as the stage productions of Disney Theatrical and Cameron Mackintosh (including THE LION KING, MARY POPPINS, MISS SAIGON and LES MISERABLES). MTIA are strong supporters of programs and initiatives that bring arts programming into under-served schools and that make musical theatre accessible to all students, regardless of their ability. mtishows.com.au
About Broadway Media
Broadway Media, founded in 2013, revolutionized the theatrical resource market with digital scenery, and now leads the world in projection design and technology for the second class theatre market. Grounded in the belief that theatre is for everyone, Broadway Media harnesses the power of consumer technology to make the performing arts more financially and technically accessible than ever before. Broadway Media’s team is dedicated to breaking down barriers to theatre making and giving access to world-class resources regardless of space, place, or budget. broadwaymedia.com