Andrew Lloyd Webber today unveild his brand new production Love Never Dies at a global launch in London. Lloyd Webber’s long awaited new show will have its World Premiere in London at the Adelphi Theatre on Tuesday, March 9 2010 followed by New York on Thursday, November 11 and in Australia in 2011.
Love Never Dies continues the story of ‘The Phantom’, who has moved from his lair in the Paris Opera House to haunt the fairgrounds of Coney Island, far across the Atlantic. Set 10 years after the mysterious disappearance of ‘The Phantom’ from Paris, this show is a rollercoaster ride of obsession and intrigue…in which music and memory can play cruel tricks…and ‘The Phantom’ sets out to prove that, indeed, love never dies.
Based on the French novel by Gaston Leroux, The Phantom of the Opera has proved a huge success the world over and has been seen by over 100 million people, making it the single most successful entertainment entity in history. The show has been translated into 15 languages and appeared in over 25 different countries including China, Brazil, Poland and Korea.
The Phantom of the Opera opened at Her Majesty’s Theatre in London in October 1986 starring Sarah Brightman and Michael Crawford and celebrates its 23rd London birthday tomorrow.
Ramin Karimloo will create the role of ‘The Phantom’ in Love Never Dies, having already played the role to great acclaim in The Phantom of the Opera in London.
Sierra Boggess will create the role of ‘Christine’ in Love Never Dies.
Love Never Dies is running a unique online campaign alongside its traditional marketing plan. An online hub www.loveneverdies.com has been created, providing fans with regular production updates and blogs as well as being able to follow ‘The Phantom’ on Twitter and Facebook. Fans can access all this information and from today, register interest for tickets on the site for the upcoming international productions.
No venues or dates have been announced for Australia yet.